2025 Women Creating Wealth – Intergenerational (WCW-I) for African Women

The Graça Machel Trust’s Women Creating Wealth-Intergenerational (WCW-I) edition, in partnership with the MasterCard Foundation, is designed to build women entrepreneurs’ confidence, skills, and networks to scale their businesses and transition from income generation to wealth creation.

The WCW Program is a 6-month sprint that will strengthen your entrepreneurial foundation and fast-track you into Technical Coaching – a personalised 3-month journey focused on scaling your business for impact and sustainability.

Summary

1. Application Deadline: 24 Jun 2025
2. Type: Entrepreneurs
3. Sponsor: Women Creating Wealth (WCW)
4. Gender: Women

Eligibility Criteria for 2025 Women Creating Wealth – Intergenerational (WCW-I) for African Women

Qualification

1. Young and established women who are operating a business in at least one of the following countries at the date of application:
2. Kenya
3. Malawi
4. Senegal
5. South Africa
6. Tanzania
7. Zambia
8. Age: 18-years old and above.
9. Must have completed secondary school education.
10. Have an annual business turnover of between USD 10,000 to USD 500,000 or the equivalent of the local currency.
11. Have business experience of at least 2 years of operating any form of business.
12. You are not presently engaged in another entrepreneurship support program lasting longer than a week.
13. Your business currently employs a minimum of 5 young people and demonstrates the potential to expand further, creating additional job opportunities for the youth.
14. Have an operational business or a product/service that can be tested in the market with the potential for growth and impact.
15. Businesses can be sole proprietorships, partnerships, companies, cooperatives, or groups.
16. Business must fall within any of the following sectors:
17. Agriculture
18. Tourism
19. Manufacturing and Value addition
20. Transport and Infrastructure
21. Information & Communications Technology (ICT)
22. Building & Construction
23. Trade and services
24. Renewable Energy/Green Energy

Benefits of 2025 Women Creating Wealth – Intergenerational (WCW-I) for African Women

You will learn to:

1. Strengthen your leadership and business systems.
2. Find and win markets.
3. Manage and grow your money.
4. Build a 3-year plan and pitch with confidence

As a Women Creating Wealth (WCW) entrepreneur, you gain access to:

Practical Business Skills

1. Build strong foundations in business readiness, market access, and financial management.

Powerful Toolkits

1. Work through structured toolkits that help you apply learning directly to your business.

Growth Strategy Development

1. Develop a clear 3-Year Growth Plan and a compelling Pitch Deck to map out your next level.

Technical Coaching

1. Receive expert coaching to strengthen your business model, improve systems, and scale sustainably.

Supportive Entrepreneurial Network

1. Connect with a community of like-minded women entrepreneurs across the continent.

Visibility and Recognition

1. Gain the opportunity to graduate and be certified at our prestigious WCW Country Forums

Sustainable Business Building

1. Shift from survival mode to long-term growth—building businesses that create wealth, impact, and jobs.

How to Apply

Program Delivery

The program course will be offered on an online platform, Learning Management System (LMS) therefore, you need to have access to the internet.

1. There will be self-learning sessions, coaching sessions and peer-to-peer learning opportunities
2. There will be virtual networking sessions/roundtables/workshops.
3. There will be opportunities for face-to-face workshops and networking sessions.

Application Timeline:

1. Deadline to apply: 24 June 2025
2. Ignite Program duration: 30 June – 11 August 2025 (online)
3. Technical coaching duration: 11 August – 10 November 2025

Program COmmitment

1. 6-8 hours per week (learning, assignments, masterclass attendance).
2. Mandatory toolkit submission per week.
3. Full participation is required to transition to coaching.

For more details, visit WCW Program webpage

Apply for the WCW Program webpage

Application Deadline

June 24, 2025

Application Link(s)

• Apply for 2025 Women Creating Wealth – Intergenerational (WCW-I) for African Women